Twitch – AFK to Vote
In Germany’s 2025 federal election, first-time voters were more disengaged than ever. To mobilise the generation that lives online, Twitch asked its biggest streamers to do something unexpected: go offline. At the same moment on election day, participating creators went “AFK” to vote – voluntarily sacrificing airtime and revenue. For hours, their communities saw nothing but empty gaming chairs across individual streams and Twitch’s front page, supported by an official integration of Germany’s federal voting guide, Wahl-O-Mat. The collective absence became an unmistakable message: voting matters more than watching. With zero media spend and entirely voluntary participation, the initiative reached 213,000 live viewers and generated 1.26 million minutes of empty gaming chairs – inspiring communities to follow their streamers’ example and vote.
Client: Twitch
Agency: Jung von Matt SPORTS
The Film:
