adidas – Checkers meet Stripes

After nearly three decades with Nike, one of football's most iconic national teams was ready for a new chapter. And three stripes.

To mark the beginning of adidas' partnership with the Croatian Football Federation, we developed and produced the official partnership announcement, featuring Croatian football legend Ivan Rakitić.

We also created the films and photography for the launch of Croatia's first adidas home and away jerseys, celebrating a footballing nation whose identity is as unmistakable as its famous red-and-white checks.

A new era. The same Croatian pride.

Client: adidas
Agency: Jung von Matt SPORTS

Jersey Reveal Video:

Partnership Announcement Video: