Google – Pixel Cam

Women’s football has evolved faster than its representation. While men’s matches use 20+ camera angles, Frauen-Bundesliga broadcasts often rely on only four – making the game feel less intense and immediate. As title sponsor, Google Pixel didn’t change the game, but the way it was seen. For the 2025/26 season opener, Pixel 10 devices were integrated directly into the official live broadcast. Positioned behind the goal, on the bench and pitchside, they captured immersive perspectives and fed them directly into the TV signal. The hybrid setup made broadcasts more dynamic, emotional and representative – and became a permanent part of matchday production. By improving visibility, Pixel helped create a more equal experience of football.

Client: Google
Agency: Jung von Matt SPORTS

Case Study Video: