More Nutrition – ReBranding 2025

MORE is Germany’s fastest-growing better-for-you nutrition brand, built through the country’s most powerful creator network. But while people knew its creators, MORE itself lacked a distinctive identity beyond social media. We transformed the brand from a creator-driven business into a platform built to grow. Besides a new brand book, a new visual identity and a catchy tagline, we developed the „Smart Swap“, that shows people how easy it is to replace everyday favorites with smarter More alternatives, without sacrificing taste. This foundation shaped three major campaigns, from MORE’s mainstream debut with Annemarie Carpendale to its New Year campaign and the launch of MORE FIZI.

Client: More Nutrition
Agency: Jung von Matt SPORTS